Fresh & Easy is a great concept. They are not by any means perfect, but they are head and shoulders above any of the big chain grocery stores around. Of course I would still love a great farmer's market in the area, but that is not going to happen around here - we are in a desert after all.

Biggest complaint about F&E is the limited selection - but as that goes hand in hand with one of the positives (smaller size) I just try to tailor my menus so that I don't have to visit another store. Not always possible, but I can usually pull it off. I still visit TJ's - but only about once a month now vs. weekly. And I still have to hit a big store for a few staples, primarily bread. F&E's specialty breads are good (Rosemary Loaf, mmm) but their plain old sandwich breads aren't. My kids simply won't eat any of them which is very frustrating.

Staff is always helpful and attentive at this location. I've visited a few others and that seems to be true for most of them. This particular location does seem to be smaller than a few of the others but I haven't noticed an obvious decrease in selection as compared with the others.

Prices are low, even without the coupons that they periodically email out if you sign up for their newsletter.

I highly recommended trying them, much better experience than shopping at a big chain retailer.

Excellent pizza and an even better staff.